meet the team


An inventor and expert in the design and production of plastic products, Shlomo’s portfolio includes an extensive list of healthcare and consumer products. With several successful startup companies under his belt, Shlomo has created fiber optic scopes for Izmel Ltd.O and office filing systems for Huliot Plastic Industries, Israel (annual sales exceeding $10 million). As the co-founder and manager of Product Development Ltd, he was responsible for the development of a hair removal device for Remington and a steam press for the Swiss manufacturer ELNA. Some of his other companies, Scientific Innovations Ltd. And ECR, were acquired by the Irish pharmaceutical company Elan Corp. and the Japanese company AVX, respectively. A graduate of the prestigious Bezalel Academy of Art & Design in Jerusalem, and later a lecturer, Shlomo’s vast business experience and design sense have forged the path for Zuckerim’s success.

Boaz Zucker, CEO and Creative Director


Boaz’s passion for discovering and designing solutions to everyday problems and his vision for functional simplicity have been an integral part of the company’s success. As a leader, he believes in boosting the innate talent of our team with fun and daredevil enthusiasm. He models this himself with a true work hard-play hard attitude. Weekends find him kitesurfing, snowboarding or stand-up paddle boarding.

Boaz studied at the H.I.T College of Design, and specializes in consumer product design & engineering.

Pinhas Reich


Pinhas has over 25 years of global sales, marketing and business development experience in a range of industries – from telecom to security and data/packets analysis for the professional and consumer markets. Pinhas brings his significant global experience working in both developed and developing markets. Pinhas hold a BSC degree in Electrical Engineering and an MSc degree in Business Administration.

Alon Zucker, CMO, FOUNDER


Alon brings his youthful exuberance and resourcefulness to the team’s talent pool. A consummate outdoorsman, Alon enjoys surfing, kitesurfing, spearfishing and windsurfing.

Responsible for overseeing the planning, development and execution of Zuckerim’s marketing and advertising initiatives. Ensuring the ZUCKERIM’s message is distributed across channels and to targeted audiences.

Eyal Madar, Co-Founder, VP Sales


Eyal brings years of business experience to the team with past roles in customer relations, global project management and quality assurance. With a background in computer science, Eyal has combined his passions of data security, flash games development and sustainability, with the founding of WeeChange, a web platform used to raise money for NGOs over social networks.